Start & Run A Coffee Bar
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A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer service The two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising? The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.
“A must-have for all coffee bar owners. Full of useful information.” — Lloyd Johnson, Ricco Coffee Bakery/Roaster
“Tom and Marybeth provide great information on all aspects of starting your own specialty coffee operation. Their customer service and marketing ideas are outstanding.” — Nick DiTomaso, Bean Around the World
A must-have for all coffee bar owners. Full of useful information. — Lloyd Johnson, Ricco Coffee Bakery/Roaster
- Paperback: 234 pages